Uber

In Fall 2025, Uber turned its sights on the suburbs with its new brand campaign, “There Are Drivers In Your Area," rooted in authentic, everyday suburban experiences to tackle the challenge of making Uber relevant to the American neighborhoods synonymous with car culture.

This campaign demonstrates to suburban consumers that reliable rides are closer than they think, highlighting real, meaningful moments where Uber can make life easier. From heading to the airport, going out with friends, coordinating various activities, or dealing with an unexpected car breakdown, ‘There Are Drivers In Your Area’ reflects Uber’s commitment to being a dependable part of everyday life.

The campaign is massive! Aerial OOH, dynamic OOH, social, audio, and traditional OOH, unique :15s suburb short films and the anthemic long form film, In Good Time, all directed by Michael Spiccia of MJZ.

In Good Time follows a couple through a countdown of the fleeting moments before their Uber arrives. Their story begins with a spark in a suburban bar with six minutes to spare, and concludes with one minute that proves just long enough to tip life in a different direction. The spot captures how the right ride, at the right time, can shift the course of a day – or even a life.