Uber

As the new school year kicks into gear, millions of high schoolers are taking to social to put their hopes and dreams into the universe: “I will get straight A’s.” “I will make varsity.” “Becca from AP bio will finally notice me.”

The only problem? The universe is notoriously slow on delivery. So, rather than leave it all to chance, Uber teen accounts are stepping in to help.

“Manifest Your Best Year Ever” is helping teens turn their biggest manifestations into reality - with a week of free Rides and Eats to get them there. (up to 4 Rides + 2 Orders, new users only, other Terms Apply)

Brought to life across film, OOH, audio, and social, the campaign taps into one of manifestation culture’s favorite rituals: speaking things into existence. Directed by comedy pair Adam & Dave of Arts & Sciences, the campaign’s hero films follow two teens in deep manifestation flow states: one determined to become an “absolute unit”, and the other striving to be a punctual queen.

Uber Teen accounts are a parent-linked experience to help teens get where they need to go with more independence and always-on safety features, while giving parents a way to stay informed every step of the way. Plus, this week Uber is adding another feature to give parents peace of mind: live video streaming. With this, parents can check in and see how their teen’s rides are going on demand by accessing a live video stream of their ride.