StreetEasy

As StreetEasy marks its 20th anniversary, its 2026 brand campaign, “Be a Forever New Yorker,” is a love letter to the city and the people who choose to build their lives here for the long haul.

This flips the script from cautioning New Yorkers about leaving to celebrating the reasons to stay, underscoring that NYC doesn’t have to be a chapter of your life — it can be the whole book.

At the heart of the campaign is a simple idea: New York can be your forever city. The creative pairs vivid photography of older “forever New Yorkers” living the dynamic and joyful lives they’ve built here, alongside bold, empowering declarations like “Long live New York,” “Be the only relative worth visiting,” “Live where there’s no room to grow apart,” and “Make your NYC era last a lifetime.”

The campaign invites the audience to envision its own future in the city — a future that is full, vibrant and unapologetically New York — celebrating the energy and longevity of a life lived here. It’s an aspirational vision that helps today’s renters and homebuyers imagine themselves decades from now, still very much in the mix.