Amica Insurance

Amica Mutual Insurance Company has partnered with NFL quarterback Drake Maye and his wife and social media content creator, Ann Michael Maye.

The new brand campaign highlights a simple truth homeowners know well: Some days don’t go as planned, but trusting your insurance company makes all the difference.

The spot follows the Mayes as they settle into life in New England after moving from North Carolina, using the front door as the symbolic stage for their story. Through a series of unpredictable moments – from a tree limb falling in the yard or discovering a plumbing leak – the couple repeatedly passes through the same door, facing life’s highs and lows with humor, confusion, warmth and resilience. The spot concludes by reinforcing the notion that “whatever comes through the door, with Amica, you’re ready.”

“Knowing you’re supported by the right team makes all the difference,” said Drake. “With Amica, it comes down to trust and knowing they’ll be there when things are going well – and when they’re not. Especially during those major life changes you don’t always see coming.”

“Moving to New England has been such an exciting new chapter for us, and we’ve quickly learned that home is where you feel supported,” said Ann Michael. “Life throws all kinds of surprises your way, but having people and partners like Amica that you can count on helps make those moments feel a little less overwhelming.”

At its core, the campaign creatively underscores Amica’s promise of reliability through life’s constant change, with a focus on trust, preparedness and protection when it matters most. For more than a century, Amica has built its reputation on world-class customer service, lasting relationships and financial strength – a foundation that continues to distinguish the company in a competitive industry. That trust shows up in customer loyalty: customers stay with Amica three times longer than the industry average.