We’re all juggling professional and personal responsibilities, and the pressure to always be ‘on.' It can be exhausting.
Amica Insurance’s newest brand campaign, Go Together, is a bracing reminder to pause and reconnect with what matters — highlighting Amica's commitment to protecting the things that matter most to its customers.
The 60-second hero film, directed by Diego Contreras of Superprime, tells the story of an architect and father struggling to navigate the pressures of work and find balance in his life. Like many of us, he shoulders the burdens alone until a storm forces him to pause, leading to a shift in his perspective on what truly matters. He then allows others in, and his family becomes central in this new approach to life together.
The three 30-second product films – one of which debuted during game 2 of the NBA Finals on ABC – dive deeper into this family’s story, allowing Amica to point to a truth borrowed from a familiar proverb: “If you want to go fast, go alone. If you want to go far, go together.” As a customer-owned insurance company, Amica’s rich understanding of what motivates its policyholders drives the brand to go above and beyond to protect them.
Watch the 60-second film here.
“This new campaign once again showcases the power of empathy, while simultaneously highlighting the advantages of partnering with Amica, a mutual insurer,” said Tory Pachis, Executive Vice President and Chief Growth & Marketing Officer at Amica. “We’re built to serve our customers when they need us most, and we prioritize their needs.”
