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General Mills adds three agencies to its creative roster, including Mother.

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General Mills announced appointment of three agencies to its creative roster, including Mother. 

“We’re looking for people who can help us with that creative firepower to bring ideas and emotions and feelings and resonance to our brands that are going to make our brands more valuable,”

 said Doug Martin, chief marketing officer for General Mills. 

“We’re looking for people to help lean in with us—maybe take some creative risks, maybe take some swings. But do some things that are going to be memorable and meaningful for consumers.”

General Mills Adds Mother to Creative Roster

“Mother was a good fit in terms of alignment of values,” said Alison Whritenour, CEO of Seventh Generation.

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Mother was a good fit in terms of alignment of values, CEO Alison Whritenour said. “What stood out to me from day one was that Mother is a company that’s trying to make their children proud. We’re on a mission to nurture the health of the next seven generations. And so we both came into this with ideas that were much bigger than our individual selves.” 

Seventh Generation Selects Mother New York as its AOR

Dow Jones, parent company of The Wall Street Journal (WSJ), Barron’s, MarketWatch brands, among others, has selected three new agency partners—Mother, Mediahub and TBWA Worldwide subsidiary EG+–following a review it launched in March.

Sherry Weiss, Chief Marketing Officer of Dow Jones and The Wall Street Journal, stated: “We are delighted to announce our partnership with Mother. In the fast-moving world of news and information, we’re constantly seeking out opportunities to innovate and build on our creative approach. We believe that Mother will bring the appropriate expertise and sharp thinking to lead us into the next era of our brand narrative, supercharging audience engagement at such a pivotal time for our industry." Read more about the appointment at 

News. Client News

General Mills Adds Mother to Creative Roster

Seventh Generation Selects Mother New York as its AOR

Dow Jones Selects Mother New York as its AOR