Annie's

A delightful new brand campaign for Annie’s, expanding the brand’s mission beyond nourishing kids’ bodies to fueling their imaginations, sense of play, and delightful weirdness. Rooted in the idea that the table is more than a place to eat, it's where kids feel safe to be their most authentic selves; Ingredients for Childhood champions meal and snack time as a moment of real connection between kids and parents. With Annie’s wholesome food at the center, it’s where belly laughs, new traditions, and unexpected stories unfold.
A delightful new brand campaign for Annie’s, expanding the brand’s mission beyond nourishing kids’ bodies to fueling their imaginations, sense of play, and delightful weirdness. Rooted in the idea that the table is more than a place to eat, it's where kids feel safe to be their most authentic selves; Ingredients for Childhood champions meal and snack time as a moment of real connection between kids and parents. With Annie’s wholesome food at the center, it’s where belly laughs, new traditions, and unexpected stories unfold.

The three :15 films are directed by Jan Švejkar of Spark & Riot. Each captures the wonderfully familiar, everyday moments of family life, where kids, surrounded by love (and mac & cheese), shine in all their quirky, curious glory.