In order to stay ahead of the debate on the upcoming bike share program, BikeNYC, in partnership with Transportation Alternatives, has launched a campaign calling attention to cyclists in the city. Print ads and billboards will be posted throughout publications and city streets supporting the growing bike movement. The ads will also encourage people to visit BikeNYC.org which hopes to become an important destination for the city’s bikers, providing information on events and hundreds of options for social biking. Before long we'll reclaim the streets, two wheels at a time.