Michael “Ice” Coffman
A man of mystery. A man of romance. A man whose music melts hearts like butter, Mother’s own Michael Coffman is ‘ICE’. Now, all twenty-six of the beloved in-house tracks are available exclusively to Mother employees in his debut album “Sounds from the Ice Box.” Mother held a private, closed guest list, no plus-ones, brand experience event, featuring pigs in blankets, a cheese platter, and perfectly decent bottles of Cabernet. To make ICE a full 360 campaign, the event was complemented by outdoor, print, a celebrity appearance, and a “viral” infomercial. So far, the campaign has generated zero external media impressions. ICE’s notoriety stems solely from the 93% of Mother consumers who listen to “Sounds from the Ice Box” on repeat and wait for a glimpse of this office legend.
Bringing Calvin Klein back to their provocative roots with a campaign of real stories navigating casual sex and open relationships.
The Philadelphia 76ers have taken the most defiant path in the NBA today, we made Philadelphians wear it like a badge.
Inspired by Vogue. Styled by Target. The fashion ad reinvented.