Introducing Fries King
We wanted people to spark a debate amongst consumers and demonstrate how much Burger King believe in their new French Fries. To achieve this we enraged the legions of loyal Burger King fans while attracting the attention of millions more by renaming the company ‘Fries King’. The debate was covered in 30 countries and by the time the stores were switched back to Burger King, the story had generated 1.5 billion media impression.
Bringing Calvin Klein back to their provocative roots with a campaign of real stories navigating casual sex and open relationships.
The Philadelphia 76ers have taken the most defiant path in the NBA today, we made Philadelphians wear it like a badge.
Inspired by Vogue. Styled by Target. The fashion ad reinvented.