Lady Gaga! In 2009, no other name in pop meant so much to so many. So who could be better suited to shine as the next star in Virgin Mobile’s concert-tour sponsorship galaxy? And who better than Mother to brighten that star’s Monster Ball tour into a branded, fan-experience supernova? Imagine: Virgin Angels in Gaga-esque attire lead fans into a Virgin Mobile area where they pose for professional photos that are posted each night at ladyvirgin.com, and where attendees sign up for a chance to win an in-show call from Gaga or a nightly meet-and-greet. Another space features Virgin Roadies demonstrating new Virgin handsets, and fans take pictures of themselves in the tour’s giant metal ring sculpture.