Stella Artois’ Ritual Project was conceived to celebrate the meticulous ceremony that goes into pouring a perfect glass of lager. Mother gave it life on a wall mural high above Manhattan, in photographs and videos that witnessed the mural’s creation, and on a website that contextualized the mural and Stella’s tradition inside the folklore of painted advertising and street documentaries.
A twelve minute documentary will tie all these threads together, proof that rituals shouldn’t be treated lightly.
CHECK THIS SPACE » theritualproject.com
