Target Harlem
When Target announced that its first Manhattan store would be located in Spanish Harlem, Mother knew that the campaign needed to engage New Yorkers in a way that was both comforting and fun. So Bill Brown’s illustration – now staring at Manhattanites from magazine pages, billboards and the shells of subway and bus cars – evoked both the familiar and the novel. Just like shopping at Target Harlem should be.
Look up! What’s that happening at the Standard Hotel? A choreographic musical number? A light show? A branded event masquerading as a psychedelic, multi-media happening? YES! YES! And, Oh YES!
To combat the spread of a controversial natural gas-extraction process called hydraulic fracturing (a.k.a. fracking), Mother’s Michael Ian Kaye has made some viral matchbooks.
When Virgin Mobile looked to create an ‘insane’ new campaign about its unlimited data plan, they looked to the mentalists at Mother for help.
