Microtropolis was a 178-foot, stylized, immersive installation of Manhattan with buildings towering at 15-feet and avenues wide enough to walk through. It featured over 200 Windows 8 devices placed along rooftops. Windows 8 is personal to the user, but in this experience the profiles were tailored by neighborhood. Notable New York artists, chefs, and culture creators curated the content in the places they call home. Just like the real city of New York, Microtropolis had its fair share of surprises. Stand in Central Park and tweets printed on leaf-colored pieces of paper would float down. Go to Times Square and you could have your photo taken and image splashed across the digital billboards. Stand at the viewing platform above and you could take and share photos of the entire exhibit through vintage-styled view finders. The experience was cut short by Sandy, but in just the few days it was live it changed the social conversation around Microsoft and put Windows into the hands of people who hadn’t touched a PC in years.
People are willing to go out of their way to avoid even thinking about their health insurance. But we helped Oscar get people to rethink exactly what a health care company can be – one that’s smart, simple, and pretty funny.
Bringing Calvin Klein back to their provocative roots with a campaign of real stories navigating casual sex and open relationships.
The Philadelphia 76ers have taken the most defiant path in the NBA today, we made Philadelphians wear it like a badge.