Microtropolis was a 178-foot, stylized, immersive installation of Manhattan with buildings towering at 15-feet and avenues wide enough to walk through. It featured over 200 Windows 8 devices placed along rooftops.
Windows 8 is personal to the user, but in this experience the profiles were tailored by neighborhood. Notable New York artists, chefs, and culture creators curated the content in the places they call home.
Just like the real city of New York, Microtropolis had its fair share of surprises. Stand in Central Park and tweets printed on leaf-colored pieces of paper would float down. Go to Times Square and you could have your photo taken and image splashed across the digital billboards. Stand at the viewing platform above and you could take and share photos of the entire exhibit through vintage-styled view finders.
The experience was cut short by Sandy, but in just the few days it was live it changed the social conversation around Microsoft and put Windows into the hands of people who hadn’t touched a PC in years.
In honor of Mother’s Day this year, we have created a lovely yet legally binding gift to bring mother and child closer together. Introducing the Momtract.
Paulina Reyes, Design Director at Mother New York, recently collaborated with West Elm on a Spring 2013 collection of cheerful pillows inspired by her native home of Mexico City.
Put a little sour in your shower.