Vibes, TargetStyle

For Fall 2016, Target is popping off with positive #vibes. Using meme-like GIFS, influencers and pop culture references, we’re showing the world how only Target’s assortment can bring to life each and every mood and attitude.

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We created eight broadcast spots showcasing all of the vibes, from Glam Vibes to Party Vibes to Buena Vibra.

We encouraged our network of talented influencers to #VibeItForward on social media by posting their vibes and asking everyone else to do the same. The result was a chain reaction of posts that spread good style vibes across the web.

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