Finnish, TargetStyle on
the High Line

For four days leading up to the release of the Marimekko for Target collection, we brought joy to everyday life in New York City with bold architectural forms that disrupted the existing structure of the iconic High Line. Inside these Marimekko-patterned sculptures a playful interactive moment was to be discovered.

TARGET_EXP_KOKO_01

Park visitors were stopped in their tracks with our larger-than-life graphic sculptures.

TARGET_EXP_KOKO_02

The High Line takeover resulted in inherently shareable moments visible from all corners of the Meatpacking District.

TARGET_EXP_KOKO_03

Inside, visitors were completely immersed in a Marimekko for Target patterned world.

TARGET_EXP_KOKO_04

The iconic Appelsiini pattern was turned into a musical soundboard, where each interaction with an orange slice triggered a unique sound.

TARGET_EXP_KOKO_05

All the guests’ playful moments inside the activations could be shared across their social channels through short videos.