For the second year in a row, Mother Design was delighted to partner with Sundance Institute to develop the 2016 Sundance Film Festival visual identity. Inspired by the rays of the sun, the core of this year’s identity reflected the beauty and dynamism of the creative process.

Forbes recently wrote about on the organization’s annual identity update and interviewed Mother’s very own Michael Ian Kaye and Brian Okarski on their work for this year’s festival.