Olivia Culpo in Stella Artois at the Oscars

At the 89th Academy Awards, Stella Artois was on the red carpet in the most unexpected way: on a gown that was as much about doing good as it was looking good.

We linked up with fashion powerhouse Marchesa to create a custom gown, laced with beads made from limited edition Stella Artois Chalices. Fashion and beauty influencer Olivia Culpo walked the red carpet on Hollywood’s biggest night in support of Stella Artois’ “Buy a Lady A drink” campaign, a partnership with water.org.

The next day, Culpo’s dress was highlighted as one of the night’s best looks.

This is the third year of Mother & Stella Artois’ “Buy A Lady A Drink” campaign, in partnership with water.org, which helps to provide clean drinking water for developing countries.

(Image Source: Getty / JB Lacroix)

“Olivia Culpo wore a lovely beaded gown on the Oscars red carpet, and was intent on highlighting the partnership behind it. Made in connection with Stella Artois and Water.org, the silvery white Marchesa frock included elements of a special chalice created by the beer maker.”

“Olivia Culpo totally dressed the part for the big show — she looked so stunning in her custom-made Marchesa creation for the occasion. The high-fashion label teamed up with Stella Artois and created Limited-Edition Chalices, which served as the inspiration for her glam gown. Each Limited-Edition Chalice purchased through Stella Artois’ ‘Buy A Lady A Drink Campaign’ helps Water.org provide five years of clean water to one individual in the developing world.”