Show Off, Your Way!

Under the spotlight of the Latin Music Billboard Awards, we created “Lúcete a Tu Manera”, a national campaign that celebrates individual beauty and self-expression. The initiative features Latinas across a variety of ages, shapes, and cultural backgrounds, and is designed to encourage and inspire Target guests to show off, their way!

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Latin celebrities and influencers kicked off the beauty celebration through social media.

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Through pops of color, our Latina cast was introduced to the audience during the Red Carpet segment of the Billboard Latin Music Awards.

The 3 TV spots, featuring TV personalities, social influencers, and even an EGOT, debuted one by one during the 2016 Billboard Latin Music Awards show.

A Dubsmash partnership encouraged users to show off, their own way, while lip syncing to the song “Soy Yo.”  To surprise participating users, we grabbed dubs shared on Instagram and created a Dubsmash commercial. The first of its kind!