Show Off, Your Way!

Under the spotlight of the Latin Music Billboard Awards, we created “Lúcete a Tu Manera”, a national campaign that celebrates individual beauty and self-expression. The initiative features Latinas across a variety of ages, shapes, and cultural backgrounds, and is designed to encourage and inspire Target guests to show off, their way!

Latin celebrities and influencers kicked off the beauty celebration through social media.

Through pops of color, our Latina cast was introduced to the audience during the Red Carpet segment of the Billboard Latin Music Awards.

The 3 TV spots, featuring TV personalities, social influencers, and even an EGOT, debuted one by one during the 2016 Billboard Latin Music Awards show.

A Dubsmash partnership encouraged users to show off, their own way, while lip syncing to the song “Soy Yo.”  To surprise participating users, we grabbed dubs shared on Instagram and created a Dubsmash commercial. The first of its kind!