Target & TOMS Together Sweater
Target & TOMS joined forces for the first time over the holiday season. To bring attention to this new partnership, we created a socially sharable campaign that was all about the power of coming together. The Together Sweater was knit to life.
The Together Sweater was a symbol of the Target & TOMS partnership, with the brand story literally woven into it.
Sweaters were lovingly packed and shipped to celebrities and influencers with massive audiences.
Instead of paying for posts, we trusted the sweater to work its charm. It swept across celebrity social media.
By the end of the holidays the Together Sweater earned hundreds of millions of impressions, spreading cheer far and wide.