Target & TOMS Together Sweater

Target & TOMS joined forces for the first time over the holiday season. To bring attention to this new partnership, we created a socially sharable campaign that was all about the power of coming together. The Together Sweater was knit to life.

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The Together Sweater was a symbol of the Target & TOMS partnership, with the brand story literally woven into it.

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Sweaters were lovingly packed and shipped to celebrities and influencers with massive audiences.

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Instead of paying for posts, we trusted the sweater to work its charm. It swept across celebrity social media.

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By the end of the holidays the Together Sweater earned hundreds of millions of impressions, spreading cheer far and wide.

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