Sour Patch Kids Costumes

Sour Patch Kids wanted a sticky idea to keep them on people’s minds during Halloween, candy’s biggest night of the year. So we had them celebrate the holiday the way other kids do—by letting people bigger than them dress them up in homemade costumes.

Introducing the four collections…

We released the tiny costumes on Facebook to 3.7 million of Sour Patch Kids’ most trusted friends.

With just a pair of scissors and some glue we generously offered our fans “hours of work – minutes of fun”.