CK Jeans: Meet Me

In the ’90s, Calvin Klein was seductive, uncensored, and with the help of a topless Kate Moss, the essence of cool. We reclaimed the brand’s provocative roots with the CK Jeans fall 2015 campaign Meet Me—real-life stories told through text (read: sext) exchanges brought to life through imagery. This was a campaign about modern romance that got people hot, bothered, and talking.

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Using real sexts, Meet Me pulled back the covers on private encounters. The stories were brought to life by photographer Mario Sorrenti.

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CK’s first same-sex couple came out via a 53-foot high billboard in downtown New York.

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Tinder was the perfect place to launch a campaign about modern romance.

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