CB2: APT CB2

For their first campaign, home design brand CB2 wanted to spread brand love further than it had ever been with a huge idea. So we headed to Pinterest, a hub for design inspiration, to create the world’s first-ever crowd-designed apartment: APT CB2.

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Over five days with the help of five popular designers, people decorated five rooms through Pinterest.

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People voted in real time on CB2 products to go into a NYC apartment. Every hour a new piece was placed, and broadcast to the world on cb2.com.

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People from all 50 states came together to design APT CB2.

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APT CB2 was the first creative expression of a brand platform we created for CB2 called Modern Together.

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