CB2: APT CB2
For their first campaign, home design brand CB2 wanted to spread brand love further than it had ever been with a huge idea. So we headed to Pinterest, a hub for design inspiration, to create the world’s first-ever crowd-designed apartment: APT CB2.
Over five days with the help of five popular designers, people decorated five rooms through Pinterest.
People voted in real time on CB2 products to go into a NYC apartment. Every hour a new piece was placed, and broadcast to the world on cb2.com.
People from all 50 states came together to design APT CB2.
APT CB2 was the first creative expression of a brand platform we created for CB2 called Modern Together.