Virgin Mobile Blinkwashing
Virgin Mobile needed help convincing people to drop their current provider and come over to their side. But because Virgin isn’t as big as a Verizon, people were dubious. They had concerns. We had to somehow defuse ALL their arguments in a way that felt light and engaging while still being informative. So we invented a new way for people to interact with a YouTube video, using their eyes like a remote. It was so engaging we had most of them sticking around for the full length of our sales pitch.
Blink, and you’re switching between dozens of scenes delivering a seamless message.
But who is in control? Is it the video, or you?