Home Depot Husky
Husky spent four years creating (and destroying) the strongest tools known to man, yet DIYers and mechanics were virtually unaware. We decided to put the most unbelievable, indestructible tool stories into the hands of the most important influencers of all—the staff who actually sell them.
Manuals are boring, so a series of films were created to educate and entertain associates involving seven-foot-tall anchors, snake pits, and sumo wrestlers.
Instead of standard training, a five-ton ‘tool-box on wheels’ challenged associates to push the limits of Husky tools themselves at over 150 Home Depots across America.
The Husky Truck Tour educated associates with a content series about putting Husky tools in the hands of real-world professionals who used, abused, and loved the tools.
And throughout it all, Husky’s aesthetic and tone was recreated into a new brand world that symbolizes the tough construction of the tools themselves.