Making insurance human with Oscar Health

Health insurance has continued to mystify the public for decades, but Oscar has a bold mission of fixing the entire industry. They’re utilizing technology, great customer service, and people who actually care to make it simpler for everyone. So we made a smart, simple campaign to tell everyone.

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Out-of-home ads highlight Oscar’s unique features using words actual humans use.

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The ads took over subway stations giving people something to smirk at on their daily commutes.

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Our TV campaign centered around the idea that health insurance should be as simple as getting sick or hurt, which is apparently pretty easy to do.