Making insurance human with Oscar Health
Health insurance has continued to mystify the public for decades, but Oscar has a bold mission of fixing the entire industry. They’re utilizing technology, great customer service, and people who actually care to make it simpler for everyone. So we made a smart, simple campaign to tell everyone.
Out-of-home ads highlight Oscar’s unique features using words actual humans use.
The ads took over subway stations giving people something to smirk at on their daily commutes.
Our TV campaign centered around the idea that health insurance should be as simple as getting sick or hurt, which is apparently pretty easy to do.