The WIRED Store
Informed by the magazine’s “What’s Inside” monthly feature, the WIRED Store sought to explain how things work by showcasing what they’re made of. Product curatation, space architecture, bespoke furniture and a unique design language were created to communicate the idea. Even a modified x-ray machine was rolled into the space.
Bringing Calvin Klein back to their provocative roots with a campaign of real stories navigating casual sex and open relationships.
And they're 53 feet high and rising.
Inspired by Vogue. Styled by Target. A collection of Vogue's iconic images reimagined with Target products.