Headspace, a guided meditation app, asked Mother to help them make meditation more relatable, showing the world that you don’t have to be a hippy, yogi or necessarily spiritually in tune to reap the benefits of this ancient practice.
For Headspace’s first ever ad campaign, we asked real Headspace users to speak on the brand’s behalf, sharing what meditation does for them. From dancers to powerlifters, free divers to basketball players and even a father/triathlete/CEO, the Headspace community gladly shared with us the unique and functional role that meditation plays in their lives.
We shot a series :30 and :15 second videos for broadcast and digital channels.
Behind the scenes videos were created for use on Headspace’s social channels.
New York City subway stations, bus shelters and open walls were taken over by Headspace.
We encouraged our network of sports and lifestyle influencers to get everybody Headspacing by sharing why they meditate with their followers.