Stella Artois Presents: “Under the Stars” by John Legend
Stella Artois was originally named after the holiday star and crafted as a holiday gift to the people of Leuven, Belgium. More than a century later we were tasked with making Stella Artois’ gifting story culturally relevant to a new generation. We stumbled upon a beautiful scientific fact—every star has a sound—and this led to the first ever duet between a star and a star.
Astrophysicist Zoltán Kolláth helped us translate star light frequencies into beautiful mesmeric sounds. Allowing us not only to see, but hear the stars.
By bringing science and music together, we created a piece of culture to share with the world as part of Stella Artois’ ‘Give Beautifully’ holiday campaign.