Virgin Mobile “Crazy Life”
Want to know the differences between stupid and crazy, and how it applies to the fast-paced world of wireless communication? Mother did too. So we created the “Crazy Life” campaign for Virgin Mobile’s new “Beyond Talk” offers. $25 a month for unlimited texts and Internet??? Wait, THAT’s crazy!?!?! Exactly!!!
Look up! What’s that happening at the Standard Hotel? A choreographic musical number? A light show? A branded event masquerading as a psychedelic, multi-media happening? YES! YES! And, Oh YES!
To combat the spread of a controversial natural gas-extraction process called hydraulic fracturing (a.k.a. fracking), Mother’s Michael Ian Kaye has made some viral matchbooks.
When Virgin Mobile looked to create an ‘insane’ new campaign about its unlimited data plan, they looked to the mentalists at Mother for help.
