What do you call 20 sensory-overloaded minutes fashioned out of 60+ dancers, an original visual program created by Daft Punk’s light designers, a new pop symphony from one-half of N.A.S.A., and over 155 rooms of New York’s Standard Hotel? You could start with “Spectacular,” but even that seems limiting. This one-time-only show for Target’s 2010 fall apparel collection is just about the coolest and most unique event Mother’s ever produced!

Inspired by a scene from Josh Fox’s award-winning documentary, Gasland, in which frack-polluted water flowing out of a kitchen sink is set ablaze due to the high concentration of natural gas in the liquid, Kaye has designed and manufactured a series of matchbooks with anti-fracking messages. Soon, you’ll find them on the sinks of public restrooms near and nigh — physical, viral pieces in the campaign to raise awareness of the dangers of unregulated fracking.

Learn more: Frackoffnow.com
Order matches at frackoffnow@gmail.com

Want to know the differences between stupid and crazy, and how it applies to the fast-paced world of wireless communication? Mother did too. So we created the “Crazy Life” campaign for Virgin Mobile’s new “Beyond Talk” offers. $25 a month for unlimited texts and Internet??? Wait, THAT’s crazy!?!?! Exactly!!!

Mother New York is overjoyed to welcome three trusted colleagues into the class of partner: Chief Operating Officer Pernilla Ammann, Mother Design’s Founding Creative Director Michael Ian Kaye, and Mother Experience’s Founding Creative Director Tom Webster. We know ‘em, we love ‘em, and now we’ve got to actually listen to them. Kudos!

The first iteration of Stella Artois’s new campaign, “She Is a Thing of Beauty,” features a classic image from fabled photographer Bert Stern, whose 1962 pictures of Marilyn Monroe have already entered the 20th Century lexicon. You want a new hallmark in print photography? Here it is!

FIFA says the World Cup is all about building a global community, and Mother’s international footballing family knows this intimately. A team of Mother London, New York and Buenos Aires all-stars traveled to a remote South African township, playing three matches, renovating the local pitch, making friends and beginning a relationship with the people of East London that will continue long after the question of “who won” is forgotten.

When Target announced that its first Manhattan store would be located in Spanish Harlem, Mother knew that the campaign needed to engage New Yorkers in a way that was both comforting and fun. So Bill Brown’s illustration – now staring at Manhattanites from magazine pages, billboards and the shells of subway and bus cars – evoked both the familiar and the novel. Just like shopping at Target Harlem should be.

The pilot documents the typically private process of creation and marketing of the Devo brand, in which profound statements on the world we live in mix with the inherent absurdity of modern life. Tune in at http://www.clubdevo.com/ every Tuesday starting 6/15, when you can also purchase the new focus-group approved record “Something for Everybody”.

K-Y Kissable Sensations for the Body. Chocolate for her. Strawberry for him. And a new set of spots featuring various couples and how the product plays a role in their quest for greater intimacy.

To accompany New York magazine’s “Hey Lebron, Welcome to New York” issue, which listed 14 reasons why the NBA’s King James should join the Knicks and exhibit his skills at Madison Square Garden, Mother designed a print ad outlining the move’s commercial possibilities. Imagine Lebron in New York – as native as Gray’s Papaya Hot Dogs!